Will help you create specific buyer personas

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In this case, Farfetch's email asks subscribers to provide useful information regarding their tastes and preferences. This is especially ideal in terms of marketing automation. In other words, the data will allow you to assign tags and create personalized messages for each user. Next, you should ideally segment your database based on the information you collect. Segments and labels such as “male,” “female,” “parent,” “active,” “sensitive ,” etc., and respond to individual needs with email marketing for the fashion industry. On the other hand, scoring is another important feature within email marketing automation. Scoring points will allow you to track and rate subscribers' actions. This way, you will be able to detect how engaged they are with your messages. 2.- Create a brand community Email marketing for the fashion sector community If there's one thing fashion brands have going for them, it's that it's easier for them to create communities with the help of brand ambassadors.


All you need to do is interact with your customers gmx mailing address and ask them to share their own content talking about and showing your products and services on social media. As well as the opinions they have about each of them. Another advantage of email marketing for the fashion industry is that email can help your brand community grow . You just need to follow some good practices to do so. Moving on to practice, as you can see in the Kate Spade example, the email asks subscribers to join the party. Ideally, you'll pair the email with social media to invite users to spread the love for your brand. You'll gain visibility, and even have a better chance of creating viral content. 3.- Take charge of solving problems Email marketing for the fashion sector: solving problems Identifying your customers' needs will help you go beyond a single purchase.