Speaking of which, it is worth creating a message that speaks to the problems, interests and pains of those who read it.
You can use phrases like “I know you’re looking for better results for your business” or “I imagine you don’t have much time”, among other things. Put yourself in the other person’s shoes to create rapport.
Encourage contact
When writing a marketing email, it is also a good idea to encourage people to get in touch . Open up a channel to ask questions or discuss a topic covered in the newsletter, for example. When people respond to your messages, you have the chance to establish even closer contact.
Optimize your email marketing for mobile
Many people already open emails directly from mobile commercial property owners database devices, such as smartphones. If the message is not adapted for these screens, the message will be deleted within 3 seconds , in 70% of cases .
So, optimize your message to be responsive and easy to read. Use white space between paragraphs, appropriate fonts, and adapted visuals.
Email marketing remains relevant and more powerful than ever . To take advantage of everything it has to offer, it is essential to create a comprehensive strategy and have a good understanding of how to achieve the best results.
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