From door to door, almost a walk-in without knocking. This is what newsletters allow companies to do: send a message to their audience where they can transmit good commercial information or added value with content specially designed for the occasion. Below we discuss why this tool should be included in a marketing plan and how to get the most out of corporate newsletters.
What once became one of the most effective tools for reaching the target audience has, over time, accumulated some detractors who prefer to devote marketing efforts to other strategies. The reality is that, although newsletters and e -mail marketing have evolved in recent years, it is still a profitable formula that brings interesting benefits to those who practice it. In fact, a report by the consultancy Acrelia indicates that more than half of the companies and professionals who continue to trust in e-mail marketing obtain positive results. And up to 65% attribute that it is thanks to these actions that they have increased business profits by 30% !
These are not insignificant data, if we also take into account that it is a simple system to create, to implement, and that, treated as a complement, it can form a good team of resources to uruguay whatsapp data achieve objectives. Below, for those who want to advance in the subject, we have essential points to understand the importance of having newsletters in your company and how this is key in the marketing strategies of those who know that their audience is there, on the networks and via email.
What is a newsletter?
The newsletter is a virtual 'letter' that is sent to your existing clients or to your potential audience. The recipient, as we will now see, depends on the specific objective of the newsletter that is going to be distributed over the Internet.
The sender decides what he wants to communicate and how,
Great potential for customization to get what you want to communicate right,
Newsletters are highly targeted emails that take the form of a news bulletin.
Corporate News,
News,
Promotions, offers or other details of interest.
What are the advantages of a newsletter?
The pros of using email newsletters are several. It is a very powerful tool as long as it is used appropriately and responds to an email marketing strategy. So, here are the advantages of using a newsletter in your company:
Longer life cycle than social networks. It should be noted that it remains in the email until the person opens it, decides to delete it or even leaves it to read when they find the time.
Professionals check their email several times a day. The University of British Columbia recommends three times on average, so at one time or another, if it is well written, the recipient will surely open and read it.
Recipients are usually subscribed to your database, so another advantage of the newsletter is that these people are predisposed, in a certain sense, to what you have to say to them.
Low investment versus high return. It is easy to create a newsletter , maintain it, and automate it. There are numerous programs on the Internet for this, Mailchimp being one of the most well-known and successful.
Newsletters are part of the company's marketing and communication action plan , so the exact date and time of sending them must be carefully studied in order to achieve the highest possible response rate.