Considering that a good email strategy generates

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Add to this the current trends and you will be able to create optimized emails. TABLE OF CONTENTS Elements and features that optimized emails include 1.- An attractive subject 2.- Take care of the preheader 3.- Personalize the subject line 4.- Humanize your messages 5.- Create dynamic content Techniques to optimize the design of your emails 6.- Bet on the inverted pyramid 7.- Try the zig-zag design 8.- Choose the one-column layout 9.- Include interesting images 10.- Use striking fonts and typography 11.- Work on the CTAS Elements and features that optimized emails include Key optimized emails Optimized emails are those that respond to each phase of the customer lifecycle. Creating them will help you meet several important goals for the growth of your business: Emails are the perfect resource for building relationships. Personalizing your messages will help you deliver the perfect content to each customer, making loyalty easier.


Optimized emails help create greater brand crypto investors email database awareness. The longer you stay top of mind with your target audience, the more likely you are to convert. In addition, email marketing is a perfect channel to give visibility to the content of other channels and direct traffic to them. Of course, one of the most desired outcomes is the final conversion. Sales and email go hand in hand. Do you know what elements you need to work on to create optimized emails? Every little part of your email needs special attention. Here are the most important elements and some tips and recommendations to work on them: 1.-Your subject line is one of the most important elements of your entire email marketing campaign. It is what motivates the user to open or reject the piece. Therefore, you need to take care of it, working to make it attractive, personal and relevant.