Segment those who abandon the shopping cart

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However, it is of little use to have many records if they are not correctly related and identified. Therefore, the key is to segment your email list effectively. There are many segmentation variables out there these days, so it's important to focus on the ones that will bring the most value to your goals. Here are some tips that can help you with your email list classification: 1.- Segmentation of new subscribers segmenting your email list If you've just received a potential client's email, don't neglect your relationship with them. New subscribers need to be welcomed and considered, so it's a good idea to send a warm welcome message. In addition, you should not only send a welcome email but also make sure that new subscribers receive a series of messages. In these, you should showcase your best blog content or useful information, with an appropriate call to action to get users to go to your online store.


For example, you can remind them of the benefits sports betting email lists of being a subscriber and the advantages they can gain. Thus, creating welcome emails becomes one of the essential messages in your email marketing strategy. Mainly for the following reasons: Users look forward to this welcome email , which is the final element of the acquisition process . a relationship. The email includes an element of interest to the user . For example, a link to a download, an activation code or confirmation of a purchase. It may also contain some information about the status of the purchase and the time of receipt of the shipment. 2.- Interests of your clients Email list by interest Another tip for segmenting your email list is based on your customers' interests. Use the information you have about your subscribers' interests to send them the content they prefer.