The indicators that will be used to measure the performance

[kexej28769@nongnue]

- Shared email rate Ideas for extracting and expressing the results The main KPIs of an email marketing campaign One of the main mistakes made with email marketing campaigns is that too much time is spent managing and launching them, leaving little room for analysis. So A/B testing doesn't even have a place. Or, in other words, of the campaign are not specified from the outset . And, therefore, the reasons for its success or failure are never understood. In fact, looking at just the most basic metrics like open rate or delivery rate isn’t enough to measure the overall performance of your strategy. There’s much more to it. Here are some of the metrics you should keep in mind: 1.- The opening rate One of the KPIs of a basic email marketing campaign is the opening rate.


This is a vital metric to understand whether canadian hospitals email list your subscribers are interested in your messages. In fact, this indicator will track how many subscribers open the email of a campaign. Open rates can also give you an idea of ​​whether you're actually optimizing your subject lines . Do you work on them? Do you personalize them? Keep in mind that a subject line that includes the recipient's name is 26% more likely to be opened. Additionally, features like emojis can also help you improve your open rate by standing out in your subscribers' inboxes. For reference, most email campaigns average an open rate of just over 24% . If you run a campaign with higher open rates, you’ll be doing very well. 2.- Click Through Rate (CTR) – Click rates Keys to increase CTR emails Another essential KPI for an email marketing campaign is the CTR.