Interactive content is a major marketing trend for the coming years, as customers increasingly want to be participants in company actions and not just consumers of information.
In addition to meeting new ways of consuming, this type of content helps to attract and retain customers' attention, enables increased engagement and encourages the creation of connections with your audience.
What is interactive content?
Interactive content is dynamic material that encourages your audience to participate. In other words, it allows the user to click, respond, play or make a decision, directly participating in the purchasing journey.
This way, the user experience becomes much more interesting and generates a feeling of appreciation and recognition in the customer. In return, in addition to standing out from the competition and increasing engagement, your company will be able to capture valuable data that helps to optimize its marketing strategies.
What are the benefits of producing interactive content?
To keep users on your website for longer, content egypt whatsapp data strategies become great alternatives. When we interact, we tend to stay and become more interested in the content that that platform, social network or website has to offer us.
Want to better understand whether it’s worth investing in this type of content? Check out the main benefits below:
More optimized lead generation
Interactive content provides a greater generation of qualified leads, sales and revenue for companies. Dynamic content provides a richer dynamic experience and ends up awakening desire in consumers much more than passive content.
Furthermore, by capturing their attention, this type of content can also guide them through the sales funnel to the conversion journey.
Increased engagement
Offering content that allows interaction, in addition to bringing greater prominence to your platform, also guarantees greater engagement with the public and, without a doubt, this is the main advantage of interactive content.
Although content marketing is a strategy that works and guarantees good engagement, consumers end up becoming saturated more easily, as the stimuli and posts on blogs and social networks are often lacking in quality or relevance.
The increase in engagement is noticeable in the metrics and reports with a longer time spent on the site or even in link sharing.
Align content with user experience
Interactive content combines information and entertainment in a single type of content. Therefore, the user will feel more encouraged to consume that type of content that has several attractions and can hold their attention until the end.
A quiz, for example, requires people to go through an entire path to receive an answer at the end – which becomes more difficult in an e-book, for example.
Therefore, content stops being just content and becomes a consumer experience for that user. It ends up becoming a perfect tool to attract millennials and those who consume what this generation produces – the immediate generation or Generation Y.
Greater user feedback
Another important point about creating interactive content is to receive more detailed feedback from users and followers. Normal content does not make it clear whether it was consumed by an audience.