LinkedIn shows that 65% of sales teams invested in technology to adapt to the pandemic. Research by Altimeter indicates that the efficiency of tools such as CRM makes technology a must-have item for 2022.
Have you stopped to look at the sales trends for 2022? The most interesting thing is that nine out of ten or 90% of those you find indicate a very strong relationship between sales and technology.
If in our day-to-day lives it is practically impossible to think of a routine that does not involve the use of different tools, which facilitate practically everything we need to do, imagine what it would be like for teams that had to radically change the way they sell during the pandemic?
The truth is that there was already a digital transformation movement in the sales area, which was accelerated with the migration of teams to remote work. Now, in the process of recovery, we look at sales in 2022 in a different way. This raises a question: is it still possible to sell without using technology?
Here we will present some market data that will help you chile whatsapp data find this answer and 5 other sales trends that you need to keep an eye on!
Adapting to the pandemic period was essential to connect sales and technology
Sales teams are investing in the adoption of new technologies, especially in sales intelligence. According to the report The Sales Scenario in Brazil – 2021 Edition, produced by LinkedIn, 65% of salespeople relied on new technologies to support the sales process.
This result is in line with the study The State of Digital Selling , produced by Altimeter. Among the notable results, we saw that the CRM tool is listed as the 2nd technology with the best performance and efficiency for sales, behind only the company's own website:
To reach this result, survey respondents were asked to classify the effectiveness of each of the digital sales technologies, a combination of technology for internal use by organizations with others aimed at approaching and contacting customers.
Considering that today each company's website is what drives online sales – according to Ebit/Nielsen's Webshoppers, the most credible report on Brazilian e-commerce, online sales grew 47% in the first half of 2021 compared to the first 6 months of 2020, which represented the highest increase in 20 years – CRM emerges as a fundamental element to improve team management and performance.
Sales technology is the basis for transforming numbers into opportunities
We know that growth is in every company's plans. However, we live in a world with so much information that it is increasingly difficult to find what the best opportunities really are.
The logic is simple: as buyers continue to adopt new digital tools, they are also seeking more information – whether through online channels or from sales reps – to make better decisions. This requires teams to be prepared, with technologies that provide a competitive edge.
However, there is no point in thinking about using new tools or technologies without first knowing the main objective that they need to fulfill for the Sales area, which needs to be just one: improving communication with customers.