The virtual and real integration (OMO) layout breaks down channel barriers, guides online and offline customer groups in two directions, and collects their customer data to provide a consistent consumer experience. That is to say, when a consumer who has shopped on your website comes to a physical store, you already have the customer's information so that you can promote the customer's preferred products. At the same time, the customer's consumption records in the store will also be added to his personal file. No matter which channel is used in the future, these consumption records and interactive behaviors will continue to create a better consumption experience. If you want to see more OMO application methods and practical cases, please refer to Appier’s Guide: Creating a Successful Virtual and Real Integration Strategy .
If you haven't yet understood how an OMO strategy works, read this article: What is OMO? , allowing you to master market strategies, digital layout, and classic cases at once!
After we have successfully laid out the online and offline bahrain mobile phone number list channels, a common question arises: What should we do when the customer data on the two channels cannot be integrated and it is difficult to identify and make better analysis and predictions due to data fragmentation? This is also a big challenge for retailers: having a lot of data but not being able to analyze it well. Therefore, the focus of virtual and real integration (OMO) is: "turning data into valuable information." After properly using data, we can understand the preferences and purchasing behaviors of offline consumers and master their online behaviors, which will become the basis for today's creation One of the key elements of a better customer experience.
As one of the major retail channels in Taiwan, Quanlian Welfare Center uses the AIXON customer data science platform to integrate offline store transaction data to strengthen its digital strategy and instantly convert Quanlian's offline transaction data into usable structured data or tags. Integrate with consumption data from the official website and App to improve customer profiles and generate consumption insights in real time. For details, please refer to: Appier helps Quanlian strengthen OMO digital strategy deployment .