Google Adwords has been an important tool for online advertising since the 2000s. It is the second most important online channel for customer acquisition , behind only social media. According to the Content Trends 2018 survey , around 28% of companies allocate up to 10% of their communication budget to Google advertising .
All in all, that's a considerable amount of money, isn't it?
The tool responsible for a large part of Google's revenue school principals email list comes of age in style and is being renamed: it will now be called Google Ads .
Learn about the changes with Google Ads
First of all, it is important to understand the meaning of the previous name , in which the use of “words” would have originated in its first functionalities, where ads were only based on keywords. Today, the range of possibilities in ads is gigantic: displays, images, videos, etc.
In addition, the repositioning also comes with a change in its appearance, as there was a change in its logo and URL. Before, to access the tool, the link was “ adwords.google.com ”, now it is “ ads.google.com ”. However, these are important changes that do not come alone .
Continue reading to find out what the other new features are and how they will impact your campaigns!
Smart Campaigns: Good News for Small Businesses
Along with the name change, Google Ads is introducing the new Smart Campaigns . In short, they were designed to reduce the workload for companies when setting up campaigns, saving time and facilitating actions such as dynamically optimizing keywords or receiving phone calls. In other words, the idea is to use technology and resources to make entrepreneurs' lives easier.