4. Specify the dates for advertising and the budget.

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The interface will change: “Branded Article” will be added to the standard advertising objects “Channel” and “Article”.

3. Select the VK Advertising channel in Zen where the promoted article is posted. The “Ad impressions” action will be available.


7. Set targeting in VK Ads. At first, it will be as estonia telegram number database broad as possible, but over time, the system will be able to collect the necessary amount of data and find an interested audience.

8. Select branded content from the list of articles that you plan to promote. You don’t need to create an ad yourself – all the information will be pulled in automatically. For convenience, the title, description, and cover from the article itself will be used.

How to advertise branded articles in Zen via VK Ads

We launch campaigns and collect statistics. It is advisable to analyze the results and adjust the campaign settings or article no earlier than 2–3 days later – this is how long it takes for the algorithms to learn.