Marketing automation
Starbucks: The company uses an automated mailing system that sends personalized offers and discounts based on customer purchase data. This helps increase customer loyalty and conversions.
Amazon: Uses automation to personalize product recommendations based on customer purchase history and interests. This not only increases conversions but also increases average order value.
Marketing automation
Errors, risks and difficulties
Common Mistakes and How to Avoid Them
Underestimating the role of data: One of the most common mistakes when brazil consumer mobile number list implementing automation is the lack of high-quality data analysis. For automation to work effectively, it is necessary to collect and analyze data on customer behavior on the site, in social networks, in email newsletters and other channels.
Over-automation: It’s important to remember that too many automated processes can lead to a loss of personalization and reduced effectiveness. For example, if all your emails are the same and not tailored to the interests of a specific user, this can reduce engagement.
Neglecting to test: Before launching large automated campaigns, it is important to test them on a small group of users. This will help avoid mistakes such as incorrect audience segments or failure to send messages.
Recommendations for risk reduction