Click on the “Reports” icon to get data on the selected segment

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How to work in Yandex Audiences [detailed guide]



The Similar Users report contains the same data as the CRM data report:

1. Main. Shows audience reach, user distribution colombia telegram number database by gender and age. As in the main segment, the main target audience is women aged 25-35.

How to work in Yandex Audiences [detailed guide]

Important! Don't forget to set up site statistics and Metrica goals for the similar users segment. Then you will be able to collect statistics on users of this segment and find out what percentage of them visited the site and achieved conversion.

2. Cities and devices. The report shows the distribution of users by location and devices.

In the example, the segment of users is selected so that the majority of them are in Kursk - 46.5%, the second largest is Moscow - 21.3%. That is, the distribution of users by city is preserved.

The distribution of users by device type has also not changed significantly. The majority uses smartphones — 55.4%.

How to work in Yandex Audiences [detailed guide]

3. Interests and categories. The structure of user interests, when compared with the segment based on CRM data, has changed slightly. The similar target audience is most interested in the following topics: beauty and health, cooking, tourism.