1 The default setting is to measure every occurrence The first thing to know is that GA4 counts conversions differently than UA. Since UA measures each session , a user is counted as one conversion no matter how many times they convert. However,The default setting in GA4 is to measure each occurrence , so if the same user converts twice, it will be measured as "2 times." You can check or change the counting method for each event below.
① "Management" → "Key Events" ② Click "︙" on the right belgium telegram phone number list side of each event → "Change counting method" However, the measurement setting recommended by Google is "once per event," so consider carefully whether you need to change it. 2. Conversions are set for each event It is also important to know that GA4 conversions must be set for each event. GA4 events measure all user actions on the site by default, so you must set the items you want to track yourself.
When setting up a conversion, register the event you want to track and turn on tracking as follows. GA4 operation screen (mark as new key event) For example, if you want to count "reaching the completion page of the information request" as a conversion, register an event that counts the pageviews of the completion page URL. Then, when you turn on the measurement of this setting, the conversion of the information request completion page will be counted.