It is clear that new digital technologies are transforming sales models. However, especially in the B2B sector, it often happens that companies acquire digital tools and then waste them.
That is, despite the desire to digitalize, workers are often left behind when trying to implement rapid changes in the way they work or organize.
Acquisition vs. Adoption
For digital tools to truly serve to expand the company's benefits, it is not enough to simply acquire digital tools. We must aim for a state of digital adoption .
As we have previously discussed on the blog , digital adoption refers to a state in which a company's digital tools and assets are leveraged to their full potential . In other words, it is a process not only of acquiring solutions, but of acceptance, integration and actual use of new technologies .
It is important for companies to opt for an effective digital adoption process, as underused digital tools are a huge expense for the company and directly impact team productivity.
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IT Department: A Vital Player
For the company to meet this objective, it must france whatsapp data rely on an essential actor for change: the IT department .
The IT department is responsible for a company's technological tools. It therefore faces the daily challenge of:
Keeping your tools up to date
Unify information processes and systems
Eliminate or modify those solutions that are inefficient
And we cannot forget something very important for the company:
Ensure that digital solutions have the lowest possible cost impact on internal user support
In this sense, it is worth remembering that the most efficient and profitable for the organization will always be tools that are intuitive and that all users can start using without the need for extensive support.
The IT department must ensure that the company's technological decisions comply with this. It is therefore essential to ensure digital adoption by all departments.
So, we have to ask ourselves: How can we help the IT department to face these challenges in the best way possible?
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Integrated digital solutions for good adoption
The key is to opt for the acquisition of digital tools with the possibility of integration . In other words, for IT to be able to help improve sales, we need an omnichannel platform that can be seamlessly integrated with the CRM and ERP that the company already has.
In this way we can promote good collaboration between IT, Marketing and Sales (and, if applicable, the Digital Transformation department).