Personalization is an integral part of modeling.

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Using data about user preferences and behavior, companies can create personalized offers and advertising materials. For example, online stores can offer products that a user has already viewed or added to a cart, increasing the likelihood of a purchase.
A/B testing
Modulation is used to conduct A/B tests, where different versions of ads or vietnam mobile number list landing pages are created. This allows marketers to see which version performs better and then adapt the campaign.
Retargeting
Modulation is also used for retargeting. For example, if a user leaves the site without completing a purchase, the system can show them a modified advertising offer with a reminder about the product they left in the cart. This helps bring the user back and complete the transaction.
Relationship with other terms
Modulation is closely related to several key concepts in marketing. To better understand it, it is important to consider how it interacts with other terms.
Personalization
When a company uses modeling, it usually aims to personalize its interactions with customers. This allows for increased relevance of advertising materials, which in turn increases the chances of successful completion of a purchase.
Big Data and Analytics