From a ZMOT perspective, having your company's web page appear at the top of search results has a significant impact on the purchasing behavior of users who are gathering information, so SEO measures for this reason are extremely important. Image 1 *Image taken from Google's Winning the Zero Moment of Truth ebook. \Supporting content marketing! Download materials here/ User behavior leading up to purchase ZMOT means "actively gathering information, and by the time they arrive at the product, they have already made a purchasing decision.
" Examples of user actions leading up to a purchase turkey telegram data include the following: Search engine search Conversations with friends and family Online product comparison Brand or producer website Online reviews and recommendations Retailer Website Comments on online articles and opinions Follow the brand's Twitter account or like its Facebook page Check out product introductions on YouTube. Check on flea market apps such as Mercari. Search on Instagram and Twitter In addition to these, there are many other types of user behaviors, and their types are expected to continue to increase in the future.
Marketing activities centered on ZMOT As mentioned above, consumers gather a wide range of information before making a purchase, making it increasingly difficult to deliver information to consumers as intended. The place where users gather information is concentrated on the Web , and although user reviews and word-of-mouth have a great influence, it is difficult for companies to control them . Therefore, it is important to first provide useful information to users on your own website, owned media, and company SNS accounts.