Game developers working in game companies create special strategies for their target audiences and promote and announce games on social media . Sharing videos of computer games on platforms such as Twitch and YouTube, game forums and gamer communities created by game companies or gamers on social media such as Reddit and Discord make games more visible on social media and better capture the attention of players in the target audience. Influencer Marketing Influencer marketing, which has become one of the most popular channels of game marketing trends, is a very suitable method for game marketing.
The choice of influencer to promote the game lebanon telegram data is of great importance because, as we mentioned, the age groups in computer, especially mobile games, have changed greatly compared to the past. Target audience analysis is of vital importance in this regard. The old idea that 'only children and young people play virtual games' in society has been broken especially with the pandemic effect and the age group is quite wide. In this case, it is understood that the target audience of the influencer must be compatible with the target audience of the game to be promoted in order for this promotion to be successful.
Gaming companies can use influencer marketing to have them review games, shoot game promotional videos, give away features obtained through in-game purchases to their followers through a raffle, and include influencers in gaming communities on social media to reinforce interest in the game and the community. Events and Competitions Another effective marketing method to increase game sales, especially computer game sales, is events and competitions. Online computer games are now considered a sport in our digital world and tournaments are organized.