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Personal Branding: The Key to Optimizing Your Social Media as an Entrepreneur
Twenty or thirty years ago, reputation was the determining factor in oman number how business was done. Imagine if even today our parents would continue to work with the same technician or mechanic just because they had earned their trust through their work over the years.
There is a more relevant aspect than that when doing business: There is a link between the supplier and the consumer.
This concept has been transferred to the digital age, where the term personal brand was born.
What is a personal brand? Simply the reputation and prestige that you can project through the media, especially social networks.
It is a simple concept but it goes hand in hand with a profound capacity to take advantage of it in any kind of business or project:
Personal branding, like corporate branding, encompasses all aspects of a person and directly impacts how he or she is perceived by peers, suppliers and customers .
In this world, a proper presence in all aspects of life is increasingly necessary. Just as you have to look presentable for a job interview, the way you present your social media profile can either secure you a deal or cause you a setback in the midst of this information age.
On the other hand, developing a personal brand that manages and promotes that good image brings with it excellent benefits:
Let your customers really get to know you. Through your content, you will gain the trust of your customers so that they contact you with sustainable intentions.
Let your team know your values and passions. This is especially useful when working in management positions.
It works as a means of expansion as suppliers and investors.
LinkedIn and YouTube: The Real Social Networks for Entrepreneurs
Every day more people are adapting to digital media, regardless of their age, social class or profession. We are currently in an era where the market movement is really managed by networks.
And this was demonstrated by the recent events of the social quarantine due to Covid-19: