Claiming Your Google My Business Listing

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Local SEO is all about how you can optimize your website to rank better for a local audience. A website gives you the opportunity to target the entire online world. But if the target audience for your business is actually in or near the city where your office or shop is located, you will need at least some local SEO practices. In short, you need to optimize your website so people know where you are located and can find you offline.

Evolution of Google Local Algorithm Changes
Here are some updates that shape get russian phone number online the current iteration of Google's local search algorithm:

• May 1, 2007: Universal Search
• April 1, 2010: Google Places
• February 27, 2012: Venice Update
• October 4, 2012: August/September 65-Pack Update
• August 20, 2013: Hummingbird Update
• July 24, 2014: Pigeon
• December 22, 2014: Pigeon Expansion
• September 1, 2016: Possum

Website 'Localization'
‘Localizing’ your website means including the name of your city, town or region on your site. For businesses with multiple locations, this may include creating separate pages for individual locations. Other tactics include getting involved in local community events and having articles and information about them on the site.



Citation Structure
Get your site listed in online business directories. Not only will this help customers find your business, but including your company name, address, phone number and website URL on citation sites and adding extra information to business directories will also help improve your search rankings.