Why are we doing something now that we can't be number one?"

[ishanijerin1]

FANSHIP aims for a future where all companies in the world can become data-driven #FANSHIP_1st
Hello, this is nonask from the PR team.

It has been almost a year since iRidge's location-based O2O solution for smartphones, popinfo, was rebranded as FANSHIP, a fan development platform .

Thanks to you, many companies are using our service, and the total number of users of apps that include FANSHIP has grown to over 190 million as of the end of March this year.

As the number of companies using our service advantages of using our skype database increases, we hope to help you feel closer to us. Over the next few posts, the FANSHIP team will be sharing a look back at the past year and our aspirations for the future.

The first speaker will be Ishinaga, General Manager of the OMO Solutions Business Division. Please go ahead!

hen I joined the company, the decision to turn popinfo into a customer data analysis platform had already been made, and I was involved from the start of concrete discussions.

But to be honest, I didn't think that even if I did that now, I would be able to become either first or second.

At the time, popinfo was a push delivery engine, but if the goal was to add a database to it and make actions more efficient, a different approach would have been fine.

So then I wondered what the point of doing it was.

The answer would come over time, but first I focused on the immediate challenge of how to make it happen.