Sales and Customer Relationship Management

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Store and manage customer data. All information about customer purchases — contacts, interaction history, deal statuses — in one place. This saves managers time and minimizes errors.
Manage the sales funnel. The CRM system helps track deal stages, set tasks, forecast income, and identify points where customers get lost.
Automate routine tasks. The system sends reminders, generates list of france cell phone number reports and helps managers focus on key tasks rather than manual work.
The main differences between CRM and CDP
CRM systems and CDPs are often confused, because both systems work with data. To quickly find the differences, study their functionality and users.

CRM CDP
The main task Collect, store and combine customer data from different channels
Focus Sales, Retention and Customer Service Deep analysis of customer behavior and personalization of communications
What data does it store? Personal data, purchase history, transaction statuses, requests Behavioral data, data from web analytics, advertising platforms, social networks
Data sources Entered manually by managers or synchronized with other systems Collected automatically from all connected channels
Who uses Sales managers, customer service departments Marketing, analytics and product teams
Functions Deal management, sales forecasting, task automation Creating a single customer profile, segmentation, analytics and personalization
Analytics Limited, more focused on the client's current state Deep analysis including behavior, preferences and predictions
Advantages Control of transaction stages, recording calls, sending out commercial offers Tracking user behavior on the site, personalized advertising
So, a CRM system helps to sell. CDP helps to understand the client and create targeted offers.

Which companies use CDP and CRM
CDPs are most often used by companies with a large customer base that needs to be segmented. CDPs help them automate and personalize dozens of customer communication scenarios.

Which companies use CDP:

online school networks,
banks,
food delivery and restaurants,
online stores with offline points.
There are many business tasks that a CDP platform can solve. For example:

combining data from online and offline sales,
audience segmentation ,
individual approach to clients,
understanding and attracting potential customers,
retargeting based on user data,
personalized product recommendations ,
conversion optimization,
A/B testing ,
omnichannel script automation,
email marketing ,
increasing customer lifetime value.
Most often, CRM systems are used by companies for which it is important to flexibly manage sales and maintain communication with clients. CRM helps such businesses organize data, automate tasks, and improve the work of the sales team.

Which companies use CRM: