A similar change previously occurred in the grocery

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Will other marketplaces introduce service fees?
Wildberries declined to answer ComNews' question about whether the marketplace plans to introduce service fees. Ozon, MegaMarket, and Cooper (former SberMarket) did not respond to the request. A Lamoda press service representative told ComNews that the marketplace does not plan to introduce service fees.

Freedom Finance Global analysts believe that other marketplaces will not introduce service fees in the near future. Artem Mikhailin assumes that Yandex Market's competitors will take a wait-and-see attitude and monitor users' reactions. "They may even try to play on this to attract additional traffic to the platforms. Potentially, such a step allows improving the economy, and other platforms will certainly consider introducing a fee in the absence of significant negative effects," said Artem Mikhailin.

delivery segment, oman whatsapp resourcewhen many services began charging fees for delivery. This was recalled by Yaroslav Kabakov, Strategy Director at Finam Investment Company. "Despite the initial negative reaction, consumers gradually got used to these fees if they were accompanied by improved service," Yaroslav Kabakov said.

"At the same time, some delivery services, although they do not have a service fee, do have other fees from users, for example, paid order assembly, which is what the Cooper service has," says Freedom Finance Global analyst Natalia Milchakova.

Artem Mikhaylin believes that increasing the fee is possible, but it will not happen soon - in the near future, the marketplace will most likely introduce the same fee in new regions. Yaroslav Kabakov, Strategy Director at Finam Investment Company, predicts that if the current fee does not cause a strong negative response from users, Yandex Market may gradually increase it - perhaps an increase of 5-10 rubles in the coming year, depending on the economic situation and market reaction.

On March 14, 2024, Ozon announced that from April 1, it would introduce a service fee at a differentiated rate (instead of the general PVZ income of 5% of turnover) for owners of pick-up points (PVZ) whose monthly turnover is more than 2.2 million rubles. At that time, there were reports that pick-up points began to close en masse due to discontent, but Ozon called this rumors. Following a meeting of marketplace representatives with partners and representatives of the Association of Participants of the Electronic Commerce Market, Ozon changed the policy for calculating fees, making it smaller.

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