A representative of the Yandex press service did not answer questions from a ComNews correspondent.

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andex LLC has updated its current rules for advertising the topic "Cryptocurrency" on its services. The blacklist of topics on the IT giant's platforms includes advertising of cryptocurrency exchangers, including those that only exchange cryptocurrencies, blockchain and smart contracts, mining and ICO (initial coin offerings), advertising of earnings on cryptocurrency, mining or ICO, advertising of verification of crypto wallets and transactions, advertising of investments in cryptocurrency, mining or ICO. Exceptions are made for advertising of physical equipment suitable for mining and storing cryptocurrency or creating a farm, informational articles, training materials and some related topics, such as legal advice on cryptocurrency.


The changes are obviously nigeria whatsapp resource related to Federal Law No. 221-FZ "On Amendments to Certain Legislative Acts of the Russian Federation", which entered into force on August 18, 2024, and which permitted mining on the territory of the Russian Federation and the use of cryptocurrencies in foreign economic activity.

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The new restrictions caused mixed feelings among the member of the expert council of the Russian Association of Cryptocurrency and Blockchain (RACIB) Valery Petrov. He said that, on the one hand, the ban on advertising was expected, but on the other hand, he drew attention to the ban on advertising blockchain, smart contracts and mining.

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"There is no direct ban on advertising this activity in the law. Moreover, it is absolutely legal, supported by the state and widely used. All businesses working with digital financial assets operate on blockchain and smart contracts," noted Valery Petrov.

According to him, the professional community hopes that other advertising providers will not follow the path of the IT giant, and that the management of Yandex will review the new rules and bring the restrictions into line with the law.

A ComNews correspondent contacted representatives of VK LLC (which owns the VK social network) and Rambler Internet Holding LLC (Rambler&Co) with a request to explain what rules apply to cryptocurrency advertising on these platforms. A representative of the Rambler&Co press service noted that there is no such advertising on the holding's media resources, and a representative of the VK press service responded that advertising on the company's services complies with Russian legislation.

According to the founder of the telegram channel "All about blockchain, brain and Web 3.0" Ani Aslanyan, Yandex's restrictions on advertising can have a major impact on the entire blockchain industry. She said that the new bans will lead to a decrease in the visibility of the industry and this, as a result, will make it difficult to attract new users and investors, it will be more difficult for new projects to declare themselves and attract attention, and this will lead to a slowdown in innovation and the development of new technological solutions.

"There is no need to worry that all mentions of cryptocurrencies and blockchain will suddenly disappear from Yandex search. Firstly, information materials are allowed for advertising, and secondly, search engines, including Yandex, can separate advertising and organic results. This may lead to a decrease in the visibility of such resources in search results, especially if they are perceived as advertising," noted Ani Aslanyan.