This means that you have the opportunity to exploit

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And, in this way, it will indicate that you should create content of greater value and relevance. It is ideal for contacting subscribers who have been inactive for a while. If you detect a low interaction rate, take the opportunity to remove them from your list. Email marketing for Book Day: different models You're probably already eager to start designing your Book Day email marketing campaign. But to give you a clearer idea of ​​what you can do, here are some examples of emails for this iconic date: 1.- LID Editorial LID Editorial Campaign There is no better way to capture subscribers' attention than with a good offer, and LID Editorial knows this. That's why it takes advantage of Book Day to send a special promotion to its customers. First, it uses an attractive design with a catchy phrase: "Celebrate your love of reading by giving books as a gift!" But the most striking part is what it offers: free shipping for any book that is part of its catalogue.


Also, an interesting 10% discount that subscribers gmail mailing list can use with a code. And, at the end, in small print it clarifies that the promotion is only valid for use on its website. 2.- Lefebvre The Law Lefebvre The Law A good strategy to attract the recipient from the very first moment is to use images related to literature . And what better way to send a special promotion for Book Day than with the famous image of Don Quixote by La Macha. This is a classic by Miguel de Cervantes that any book lover will recognize. That is why Lefebvre the Right hit the nail on the head from the first impression and its sober design. Of course, all these visual elements are accompanied by a good offer. This publisher offers its customers a 10% discount on all its publications and also on its e-books.