The solution goes beyond the well-known Mailchimp , ensuring advanced segmentation, automated cleaning of the contact database and A/B testing, based on the subject of the email, for example.
Notably, the platform rewards virtuous companies in terms of deliverability and anti-spam policy. Through the Payback offer, credits are awarded according to the open and click rates achieved.
Sarbacane
Sarbacane software boosts the email marketing performance of iceland whatsapp data SMEs (250 to 5,000 employees) by combining it with SMS campaigns managed on the same platform.
It has a fast, ergonomic and intuitive interface, with a particularly powerful statistics display. Segmentation is easy to set up, and its marketing automation features are designed to simplify the management of your campaigns.
By combining SMS and email, Sarbacane enables customer tracking to suggest more opportunities to be taken advantage of, at selected times.
In short, a relevant experience for the targets that participate.
Traffic Manager
The wewmanager emailing solution responds to the concerns of mature companies (with more than 250 users) through intelligent data processing (Data Intelligence).
Web marketers can count on a platform enhanced with business-oriented artificial intelligence : the solution learns from the behavior of its recipients to optimize its actions (Data Mining). It also refines segmentation and enables multi-dynamic targeting.
At the same time, an algorithm detects any errors to ensure optimal derivability and eliminate any risk of spam.
Combined with email and SMS, wewmanager technology is a powerful tool to continually qualify your customer databases and seize the best sales opportunities.
8 tips for sending direct mail
Having the right software isn't everything!
To make your direct mail campaigns successful, you need to follow a few rules. Follow the guide
Tip #1: Get consent from your contacts
Since 2018, European law requires compliance with the GDPR (General Data Protection Regulation ): upon simple request from the CNIL, the supervisory authority in France, you must provide proof of consent relating to the email addresses collected.
This is why contacts are now collected via a double opt-in signup form , which involves sending a validation email after subscribing to the newsletter.
This form must:
be as simple as possible, but at the same time be attractive enough;
inform subscribers how their personal information will be used.
Also provide subscribed users with access to their data , so they can:
exercise your right to modify the information collected;
delete or port your data.
Tip #2: Comply with mandatory legal notices
Make sure your recipients have access to the following information in each of your emails:
information about your company , i.e. the sender's contact details,
the purpose of the email,
a link to unsubscribe/unsubscribe ,
a link to access and manage your information (modification, deletion, portability),
a link to your online newsletter, as some providers block the display of messages in full.
Tip #3: Make sure your emails are deliverable
By ensuring the deliverability of your emails, you can avoid damage to your reputation, blacklisting, and loss of consumer trust.