5 brands that use Pinterest in their marketing strategies

[asikurrahmanshuvo]

I think that introducing interaction and gamification when defining your strategies (in the metaverse or whatever you want to test) can be a good bet to attract a new audience in a relevant and interactive way.

Pinterest may be considered by many professionals to be the ugly duckling of social media, but it's not what some companies think. With 433 million active users worldwide , it's possible to reach millions in traffic and increase your brand awareness through the platform if you use it wisely.

In this article, we are going to list 5 brands that are doing an excellent job on Pinterest and thus inspire you to start or improve your Marketing strategy on this social network.

1. IKEA

IKEA is a world-renowned brand that designs, creates and sells home products such as appliances, home accessories, etc.

On Pinterest, their marketing strategy creates a whole "home environment", sharing ideas about design and organization, tips on how to use and care for everyday objects. And going even further, they share recipes for taiwan phone number list drinks and meals for when they have guests.

This Pinterest account really teaches us the importance of knowing the buyer persona in depth, in order to build an entire strategy focused on their lifestyle and getting the most out of it.

2. Airbnb

With over 10 million monthly visitors and over 165,000 followers, Airbnb's Pinterest account shares Airbnb destinations around the world, along with travel ideas and practical tips.

Their content may sound a bit obvious, I know. But what’s so clever (and insightful) about Airbnb’s Pinterest marketing strategy is how they use strategic keywords and hashtags to target more accessible search terms. After all, we’re talking about a platform that also uses SEO to deliver the right content to its users.