"In accordance with paragraph 2.16 of the selection procedure,

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At the Technoprom 2024 forum in Novosibirsk, a panel session entitled "Measures of state support for Russian software. Expanded capabilities" was held. Mikhail Azovtsev, Advisor to the General Director of the Russian Foundation for the Development of Information Technologies (RFRIT), reported that the pilot part of "IT Promotion" has ended: "The percentage of successful applications was 90%. The share of the maximum discount on the grant is 80%. In croatia whatsapp resourcethe foreseeable future, we are restarting our program. An IT company will need to contact the fund with a request to include it in the program participants, and only after the fund confirms that the participant meets all the criteria, it will enter with investments and invest in advertising. Moreover, we will offer, in addition to the opportunity to compensate for actual advertising costs, to purchase a service from some advertising platforms with a discount of 80% of the cost of advertising services. We also plan to conclude agreements with platforms in friendly countries, increase the limit on grant payments from 1 million rubles to 3 million rubles and not limit the number of applications, but at the same time leave compensatory economic support for a legal entity in the form of 10 million rubles, since there is IT giants that have a marketing budget of several hundred million rubles and win this amount quite quickly."

RFRIT has temporarily suspended accepting applications for reimbursement under the IT products program as of August 1, 2023," the RFRIT website says.

The IT Promotion program was available to copyright holders of products from the register of domestic software; in the future, RFRIT plans to add to this the requirement to include the company in the register of accredited IT organizations of the Ministry of Digital Development.

From the register of accredited advertising platforms, RFRIT can place advertisements on such resources as Yandex.Direct, Yandex.Business, Business.Vkontakte, VK Advertising, Cnews, MyTarget, Tadviser, IT World, ComNews, RBC, Expert, Vedomosti.

Alexander Pavlov, CEO of RFRIT, said that in 2024 the fund has RUB 7.3 billion available for financing. "By the end of the year, we will design projects for these volumes, which will include developers and customer enterprises. We invite companies to participate. For companies that do not make solutions for enterprises and sectors of the economy, but rather for the consumer and general civil sector, the tool that Mikhail spoke about will be available: when a company has a product, a target audience and needs to market it, promote it, expand the number of clients and increase revenue with a profit. Here, at the expense of financing, we will give an 80% discount and a deduction for a marketing campaign on accredited sites, both Russian and foreign. Thus, there will be coverage of various product solutions," Alexander Pavlov emphasized.

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