Additionally, you could ask them to promote the event on their social media whatsapp number in australia accounts, websites, blogs, and any other outlets they have. Many artists have millions of followers, a great opportunity for your event to become an annual event.
4.- Influencer Marketing
Just like guest artists have millions of followers, influencers also have a huge audience following them. Influencer marketing has also become an essential part of festival marketing. Influencers serve the primary purpose of driving attendees and online interest in the event and everything surrounding it.
5.- Video Marketing
Video summaries are a great marketing tool. The perfect way to engage potential users interested in attending. It will show how other editions have worked and will be a key point to encourage users to sign up for this new edition.
You can also make sports ads . This campaign left no one indifferent: “ My name is Mark and I am a hipster .” The campaign shows a group of people attending a meeting similar to Alcoholics Anonymous. However, these are hipsters who want to be cured of this trend, and each one tells their experience.
6.- The power of email marketing
email marketing
Email can be your go-to tool for informing interested users about the latest news about the event. A good email marketing strategy may not be your centerpiece as a way of capturing leads, but it can be a channel for working on those leads.
You can send information about new guest artists, ways to get to the event (buses, trains, etc.), interesting information about where to sleep or eat, restaurants within the venue, etc. Anything you think might be relevant to make the life of the person attending easier.