First, in terms of media layout , first find qualified target customer groups in CDP, then select a list with LINE UID from these audiences, and then send the list to LAP for advertising. You can also further use the Lookalike similar advertising audience function Find similar potential customers. Second, in terms of creating customer experience , we provide guidance and inquiries in the official account, such as providing contraindications, first purchase coupons, etc., to provide consumers with reasons for logging in, conduct first interactions, and establish an outpost of membership operations. The third is to carry out precise marketing.
After the entire conversation is completed, promote the interaction. For example, for those who have interacted with the official account for the first time but have not purchased, push them an exclusive discount code; or for those who have added the product to the shopping cart but have not yet checked out, use the official account to send outstanding colombia mobile phone number list reminders, "LINE Official The opening rate of account messages is two to three times higher than that of email, and communication through multiple channels can reduce conversion costs," said Sandra. Fourth, in terms of final customer group management , we can continue to find target audiences through CDP and DMP, communicate and interact on LINE, "achieve a situation of online and offline integration.
An completely communicate with customers from the new entry to the final customer group management." process. " from data Generally speaking, integrating and analyzing data through CDP is precisely for the purpose of conducting more precise targeted marketing and capturing the hearts of consumers . Brands can use some segmentation models, such as the most common RFM model, to group customers based on three indicators: recent consumption (recency), consumption frequency (frequency), and consumption amount (monetary), or through consumption channels. Conversion models segment customers into segments.