Route data exploration

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The route data exploration template has the feature of displaying the route taken by the user in a tree format. It is possible to check "the page that users who come to the site often transition to as the second page" and "the route that users took to a specific page." The function is similar to UA's "Behavior Flow".

For more information on route data exploration, please also see the following article:
What is exploration in GA4? Explaining how to use exploration, methods, steps to share, and the difference from reports

Reference: [GA4] Route Data Exploration - Analytics Help

Segment overlap


Segment Overlap is a template that allows you to compare user segment data such as country, age, gender, and device, and grasp the overlap and interrelationships of users in a pen diagram. You philippines mobile phone numbers database can set the segments to be displayed as you like. Up to three segments can be displayed overlapping, making it possible to extract specific users under conditions where various factors are mixed.

Reference: [GA4] Segment Overlap - Analytics Help

User Explorer


By using the User Explorer template, you can check the source of data for each user, arranged in chronological order, and their actions on the site. Clicking on a "User ID" will display details of the events performed by the target user and the time they occurred. This will be useful for your marketing strategy as you can analyze user behavior in detail.