3. Not Measuring Campaign Performance

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Prospects entering your sales funnel have different levels of awareness about your solutions and interest in your product. Some of them are sales-ready leads, which don’t need a lot of nurturing or convincing to convert. But the remaining majority will still have a lot of questions, doubts, and objections before turning into real opportunities.

If you have a lot of dormant prospects in your sales funnel, lead nurturing should be a top priority for your IT business. This is the best way to convert marketing-qualified leads (MQLs) and sales-accepted leads (SALs) into sales-qualified leads (SQLs).


Monitoring your performance is a no-brainer when it comes to lead generation because it’s a practice that’s ever-changing.

Think of it this way:

If you don’t know how your sales strategy is performing, it will be impossible for you to optimize your lead generation efforts. Your progress will also be hard to quantify, which leaves you wondering about the efficiency of every step you take in the process.

Improving your sales team will also be a huge mystery when you don’t track your results for IT lead generation. You won’t be able to provide feedback or give suggestions to sales reps when they’re underperforming.

Now — how do you monitor lead generation performance?

As a rule of thumb, you should always track the business goals list of usa cell phone number and KPIs you set at the beginning. These will be reliable markers for your sales performance and can help you tweak your campaigns and the strategies you follow.

Besides:

Tracking additional data points for A/B testing or split testing can be a great way to develop new plans and strategies. For example, if you’re not sure about which template to use in your next cold outreach campaign, you can run an A/B test on some of your leads and choose the version that performs better.

Conclusion
Generating new leads is a big challenge that tech companies have to deal with on a daily basis. But that’s an inevitable challenge because attracting a high number of qualified IT leads is vital for closing more deals and increasing profits.

The first step to finding targeted prospects in IT is to set clear business objectives and translate them into an actionable plan. Understanding your target market by developing an ICP is next as that helps you pick the right lead sources. This second step is also important for choosing good lead generation tools and outreach channels to use in your lead gen strategy.