Winning Combo for Local Businesses: Geofencing and Social Media

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In order for products or services to reach customers, their seller first needs to make prospective customers aware of the offer. Also, they need to remind or update both the existing and potential clients about what makes the offer superior to the competitor’s. Needless to say, it should be done at the right time, targeting those more likely to act upon your message. Luckily, this seemingly impossible task is becoming increasingly accessible with the development of geofencing.

Application in general
This concept of establishing virtual boundaries around a designated area has found its application bahamas phone number library in many aspects of everyday life, such as monitoring (e.g. an unauthorized employee entering a restricted area or a vehicle from a company fleet diverging from the course), law enforcement (ankle bracelet) and marketing, to name but a few. Smartphones, tablets, smartcards and other devices that use the global positioning system send information about our current location. They can be used as a powerful tool by those wishing to improve their business results.

Specific application
Although it can have various applications, geofencing is generally believed to be especially convenient and potentially potent advertising tool for smaller, local businesses. Unlike more widespread and global companies, these enterprises mainly rely on the people around their place of business. A shrewd owner of a local business would not want to throw away money on advertisements which would reach those who realistically cannot respond to an offer. So, instead of carpeting, they use targeting.