Have you noticed that your engagement statistics have increased after posting an Instagram Reel ? You’re not alone! After all, this practice is essential for your business if your goal is to expand your brand and online presence.
With this post, your chances of growing on social media increase significantly, as you can appear in different sections of the app. Thus, with more engagement, you will have the perfect scenario to create powerful marketing strategies in the future.
Are you interested in learning more? Then continue reading and enjoy!
What is Instagram Reels?
Example of Instagram reels. Example of Instagram reels. Example of Instagram reels.
In early 2020, Instagram launched the Reels tool, automotive mailing list due to the growth of TikTok, a competing social network.
Instagram Reels allows users to create engaging, short videos using the app's catalog of music and user-generated media . They are typically 15 seconds long , but a recent update allows them to be 30 seconds long and can have sounds, effects, and music added.
To access them, you can click on “Moments” in the center of the main navigation bar. In addition to the “Explore” page, which brings together popular Instagram accounts, it can be the perfect opportunity for your company to reach new audiences , with the help of well-positioned hashtags.
According to Instagram, these are the editing tools we can expect to find:
Audio : Search for a song in the library and add it to your video. You can also use the original audio itself;
AR effects : select one of the effects from your gallery created by Instagram, and by creators from all over the world;
Timer & Countdown : Set the timer to record any of your clips, hands-free;
align : arrange previous scene objects before recording, to help create seamless transitions;
speed : choose between speeding up or slowing down some part of the selected video or audio.