Implementing Conversational Commerce: Things to Consider

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1. On which channels do you want to implement conversational commerce?
Develop a strategy for the channels on which you will implement conversational commerce.

While there are plenty of options to choose from, we recommend that you only select those that are popular with your customers. After all, you are spending resources to iran telegram number database support certain tools, so it helps to focus on the ones where you see the highest usage.

But let's not just talk about this: for Customers with a capital "C", those of "CX", it is better that the conversation starts with you, rather than them having to jump through hoops to be able to chat with your company.

By adopting this strategy, you will reach more people, who will feel more valued thanks to your initiative to engage them within the channels they prefer. As a result, they may be more inclined to purchase from you rather than from another brand that speaks to them in a generic and impersonal way.

For example, WhatsApp, Facebook Messenger, and Instagram are some of the most popular chat apps that are worth implementing conversational commerce on.

Learn more about these channels and tips for offering support within them in our Communications Channel Advisor tool.