To do this, el-hadi and claire need to have reliable and high-volume data on the target companies and contacts for each service offering. In addition, each axys business unit and subsidiary, in collaboration with the business development team, runs an ecosystem of partners, one of whose objectives is to generate joint leads. To do this, el-hadi and claire also need to have reliable and large-volume data on the target companies and contacts for each service offering.
What are the challenges that have teacher data created the need for a new tool? El-hadi tells us that he faced several challenges: the need to industrialize the upstream phase of prospecting the difficulty in finding a tool that can source and enrich the crm efficiently, both in volume and quality the considerable time spent manually searching for contacts on linkedin and enriching the database we were looking for a tool that would allow us to source and enrich our crm both in volume and quality,explains el-hadi.
We do a lot of campaigns, so regular work, every week, on sourcing and enrichment on linkedin, in particular.What tools did you use before introducing cognism? Before, kaspr allowed us to retrieve information. We had also been using lusha and nomination for many years.The solution after testing other tools, axys chose cognism for its ability to respond quickly to its needs. How do you use cognism? Axys uses the chrome platform and extension in several ways: the prospector platform for targeting and list creation the linkedin extension to complete and enrich profiles integration with their hubspot crm (previously salesforce) for sales campaigns, we use all channels: telephone, sms, email, linkedin, etc.