It is all based on a trigger, that is, a need or requirement that the customer might feel at that specific moment and which is therefore “nourished” – this process is called lead nurturing .
Of course, email saudi mobile numbers database marketing automation will bring several benefits, for example it can help with:
thanks to feedback and reactions to email;
Save precious time by automating the creation of recurring processes;
Increase sales by using up-selling and cross-selling techniques;
Improve customer loyalty .
What are the best automations in email marketing?
Below we suggest 5 types of marketing automation that you should absolutely set up within your email marketing strategy.
Welcome Email
The onboarding email is definitely one of the most important ones, a must that every company should implement. When a customer creates a personal account or subscribes to the newsletter, you can take the opportunity to send a welcome email, perhaps introducing popular content and products that could be interesting.
Happy Birthday Email
Birthdays are a great time to send a promotional email. This is a popular automation among businesses, and customers have come to expect it and will definitely check their inbox.
As a result, it is a unique opportunity to offer discounts, gifts, free content, and more, while engaging the customer.
Better understand customers and their needs
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