«Contrary to popular belief, TikTok is not the queen of social media for young people, but Instagram remains their benchmark. This is something that content creators and brands must undoubtedly phone code philippines take into account when defining their strategies to capture the attention of the Zs, who are not only caught by TikTok's algorithm, but also by the ephemeral content of Instagram stories or being able to stay in touch with their circles, which shows that community building and a sense of belonging are still important for young people,» says David Sánchez, Digital Solutions Director at GfK.
Generation Z's consumption habits on social media
As for the consumption habits of Generation Z, it is observed that access to social networks is stable throughout the week , although it increases during working days, specifically, Thursday is the favorite day for young people to use social networks. On the other hand, the time slot in which most browsing is shown is in the afternoons, between 1 and 6 p.m.
Taking into account the gender of Generation Z, parity is also highlighted, although a greater duration is shown by the female gender, who dedicate 37 hours and 41 minutes per month to these platforms, while the male gender uses an average of 33 hours and 44 minutes per user.