Top 5 insights when monitoring search results

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Enter your brand name into a search engine. What do you expect to see? Probably, a search result with the maximum presence of the company. Elizaveta Nesmiyan, marketer of the AdTech product ukraine telegram database Robuscan , explained with five specific examples why this does not always happen.

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What does the ideal branded search result look like?
Branded issuance is the territory of the company where the maximum brand presence is expected to be seen.

Search results for the brand query "Aviasales". All sites in the top results are related to the brand
It seems that nothing will stop a potential buyer from going to your site and performing a target action. But in reality, this is not always the case. More often, brands start checking their search results and come across “interesting” findings.