Its signature three-stripe logo became synonymous

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Both companies emerged from unique circumstances and have faced various challenges and successes that have shaped their trajectories into the modern era. Adidas Adidas was founded in 1949 by Adolf Dassler, who had initially started a shoe manufacturing business with his brother Rudolf Dassler in the 1920s under the name “Gebrüder Dassler Schuhfabrik” (Dassler Brothers Shoe Factory). The duo gained international fame after providing athletic shoes for German athletes during the 1936 Berlin Olympics, notably the sprinter Jesse Owens, which didn’t sit well with Adolf as the initial venture faced strain due to World War II.


After the war, the brothers fell out, leading to Rudolf creating the luxembourg phone number resource rival brand, Puma. Adolf then focused on consolidating his business and established Adidas, named after his own initials (A.D.I.D.A.S. – All Day I Dream About Sports). Adidas made strides in the market by innovating sport-specific footwear, which included the famous Samba and Stan Smith models, while also signing sponsorships with high-profile athletes and teams — most prominently, its partnership with the German national football team.


With quality and performance. Despite facing fierce competition, the company expanded in the 70s and 80s by diversifying its product range, launching clothing lines, and entering the leisure market, keeping it relevant as the sneaker culture burgeoned. Nike Turning to Nike, the company began its journey under the name Blue Ribbon Sports, founded in 1964 by Philip Knight, a former track athlete from the University of Oregon, and his coach Bill Bowerman.