8 Types of Content You Need In Your Strategy

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For instance, something as simple as taking a few snapshots on your smartphone and applying a Lightroom filter could help you achieve a consistent look that works with your brand’s visual identity.

Or, if that’s not something that would benefit your brand, take a page out of Going’s book and include screenshots in your content marketing efforts. In its How to Use Google Flights to Find Cheap Flights, this business presents readers with a truly in-depth article. More importantly, the article is transformed into a unique step-by-step tutorial with something as simple as a few annotated screenshots.


Short-Form Video for Social Media
Statistical data shows that over the last few years, most marketers employing video marketing opted for short-form variations that were less than 60 seconds long. And that’s not much of a surprise.

Ultimately, short-form video is not only relatively easy to produce with just a smartphone. But more importantly, this format has become heavily preferred by almost all social media algorithms. In addition to TikTok and Instagram, networks like YouTube and Twitter have also added short-form, full-screen video functionalities to give consumers what they want.

So, if you’re looking for a magical format guaranteed to get your content noticed, opt for a short-form video. And though it may not be enough to base your entire content strategy on, it is an excellent first step, no matter what industry your brand operates in.

For those unfamiliar with the process, here’s a guide on how to create a YouTube Short to get you started on the right foot.

Just look at how well it works for Jamie Oliver, whose content chile cell phone number database strategy has slowly shifted from books and videos to YouTube Shorts and Instagram Reels. Ultimately, these have a much greater reach potential than any program that requires viewers to invest in a cable TV or streaming service subscription.

Long-Form Video
While short-form is great for grabbing attention, providing your audience with immersive insights necessitates a format that’s (at least) slightly longer than 3 minutes. With this in mind, you must understand the potential of long-form video. In fact, you can have live streams sometimes as long-form content, because it allows for deeper engagement and more comprehensive exploration of your topic, and to ensure an interactive streaming experience, consider using low latency video streaming that keeps pace with real-time events.

According to research from McKinsey, even younger consumers, notorious for their short attention spans, love immersing themselves in long-form videos, with video essays gaining particular momentum over the past couple of years.

Although this format isn’t ideal for every business, it does offer some exceptional advantages. One of these benefits includes the ability to reuse and repurpose existing long-form video content. For a great example, check out Daily Stoic on Instagram.

8 Types of Content You Need In Your Strategy
Additionally, if you’re willing to experiment with a long-form multimedia format like video, consider whether there are ways you could adapt the production process so that the end result also leaves you with a podcast episode. Statistics show there are more than 464 million podcast listeners globally in 2023, with a tendency for growth. So if you can tap into that audience and widen your reach with content that requires minimal effort to create, then it would be absurd to let that opportunity go to waste.