On social media, there are different predefined formats for posts , whether they are videos or photos. If you plan to publish your videos on the different platforms, you must respect their formats and characteristics. This is important, since the public of the different social networks is used to consuming different themes and frequencies that are delimited by the characteristics of the different platforms.
Although each social network has its “best length”, one of the characteristics you should keep in mind for your video marketing pieces to succeed is that… the shorter they are, the better!
Analyze your video metrics to improve in the following
Keeping track of your reports will be of great help in guatemala business email database determining aspects such as the optimal length of your videos or the most interesting content for your target audience.
Each platform offers you its own metrics so you can make reports on each piece of your video marketing campaign. This will allow you to correctly plan the themes for your next videos, estimate the duration and calculate the necessary money you need for the production of your future materials.