“We are disappointed that despite the many publicly expressed concerns about FLOC that have yet to be addressed, Google is already imposing it on its users without explicitly asking them to opt in . We are nonetheless committed and will continue to do our part to deliver on our vision of raising the bar for online trust,” Duckduckgo said in its statement .
So, his first piece of advice for blocking FLOC is to not use Chrome. “FLOC is only found in Google Chrome and no other search platform has expressed the intention or even the interest in implementing it,” and to help users in this transition he has offered his guide of alternatives to all the tools that make up the Google ecosystem, which includes some free browser options and, of course, Duckduckgo itself.
However, the company knows that this will not be a viable option on a large scale, so it wanted to go further in its battle by updating its Duckduckgo Chrome extension. Thus, the company assures that version 2021-4.8 of its Chrome extension is capable of blocking FLOC even during interactions on other websites, and can now be downloaded from the Chrome Web Store .
Finally, Duckduckgo recommends staying logged out of estonia business email database your Google account, as well as changing your Chrome settings:
Do not sync history data with Chrome
In Google Activity Controls, disable “Web & app activity” or “Include Chrome history and activity from sites, apps, and devices that use Google services.”
In Google Ads settings, disable “Ads Personalization” or “Use your activity and information from Google services to personalize ads on websites and apps that partner with Google to display ads”
Duckduckgo, which is ranked fourth among the most used search engines in Spain and has more than 25 million users worldwide, says that its goal is to maintain the privacy of users' data at all costs, since "users' information should remain private, no matter if it is shared in cohorts . "