Members as an authority
An active role of a community manager is indispensable. However, active or involved members can take over part of this task. That is really great, if the community 'maintains itself'. Members can become an authority on a certain subject, both in terms of content and standards and values.
You can recognize that knowledge and expertise by giving those members thailand mobile phone number list more rights, for example, or by handing out dots, stripes and stars. The right combination of goal and characteristics helps to keep a community alive, but it can be even better.
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The following 4 steps will help you successfully set up a community, from idea to maintenance.
Step 1: In the run-up to a community
What to do before you start building a community.
Purpose and target group
Just like almost every project or change, it starts with determining the goal. The target group comes right after that. Also logical, but I often see in the organizations I work around that the goal is clear, but that thinking about who it is intended for, remains much vaguer. 'Everyone who is interested', could be, but often that means a lot of noise and many members at the beginning and then a quiet death.
Starting small and focused has a greater chance of success. As an example, I mention the use of Yammer within larger organizations. Usually it is received enthusiastically, many people sign up, there is a lot of life in the brewery, but after 2 to 3 months it becomes quiet. The target group has been the entire company here and the goal is to exchange information. 2 times high about. Irritation about sharing the type of information; from very substantive and work-related to walking the dog is mixed up. Manageable with a smaller group, but with a few hundred people, too many to use effectively for business purposes.