Data privacy
Data helps you make decisions and learn more about your customers. But consumers also have a right to privacy and the right to know that you are protecting their data. A data breach can cause enormous damage to your customer relationships.
Collect only the data you need and palestine company email list make sure it’s stored securely. Use data ethically to strengthen customer relationships and demonstrate what they mean to your business.
This is a point you've probably seen on lists before. Yes, there's nothing new about telling stories. You'll be doing it for years to come.
But each year, your content marketing plan is an opportunity to assess how well you’re telling stories and where you can improve. Constantly look for opportunities to tell stories about your customers, with their approval, of course. Or let your customers tell their own stories through user-generated content.
7. Blog redesign
Blogging is a time-consuming process. You need to make sure you get the most out of your efforts. Diversify your content across different channels and distribution channels.
Study your site’s statistics to find the content that’s performing best. Then find ways to share those posts in your videos and podcasts. Make sure you’re using social media snippets of content and sharing the full blog link on relevant channels that allow it.
Embed your best blog content into your email marketing customer journeys so it reaches your customers and they know they're seeing your best content.
8. Interactive content
One-way communication is a thing of the past. Today, you can connect with customers on a deeper level through interactive content. Stop talking at your customers and talk to them instead. Give them a chance to respond and give you a reason to work.
Static content is a thing of the past. It only shares your ideas and doesn’t give your audience a chance to express their thoughts. Focus on creating dialogues in your content.
Some ways to do this are to create interactive challenges and quizzes. You can also create games and live events that your customers can participate in.
9. Automation