By Susana Galeano
LATAM Content Coordinator
LinkedIn continues to gain strength, as it has become a professional meeting point for millions of companies and professionals, however it has not yet managed to fully take off its monetization , so being the ideal option to boost the reach of publications is one of its priorities. With this in mind, LinkedIn is launching new tools that remind us a little of those we can find on Facebook to promote events.
LinkedIn launches new tools for event promotion and management
With LinkedIn's new tools, the social network hopes to turn cayman islands business email database organic page updates into paid ads, while also helping to maximize virtual events by tracking their performance on the app.
This is the new “Boost” option to boost organic posts on LinkedIn
First, the social network has launched a new feature called “Boost.” As LinkedIn explains, “ Sometimes when you post an organic update on your company page, you may see that it gets some traction and you may want to capitalize on that momentum, without having to create a new ad.”
This way, you can “ easily boost any high-performing organic post directly from your LinkedIn page .” All you have to do is click a button and add payment details, allowing you to quickly expand the reach of your posts , “a new way to reach a wider audience without having to learn new marketing tools.”