Promotion and brand building

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End-to-end analytics containing such information will help not only the director or target specialist to offer the customer the best solutions, but also the advertising system itself to optimize campaigns in such a way that advertising attracts, first of all, target visitors who are most likely to make a purchase.

Thus, for marketers who are engaged in maldives company email list attracting clients, it is enough to know: the plan for qualified leads and the maximum cost of attracting a qualified lead.

For optimal work of the traffic team, it is desirable to set up end-to-end analytics, allowing you to optimize advertising campaigns not for attracting qualified leads, but for attracting buyers.



For teams and employees whose tasks include brand promotion activities, the formation of its individual aspects, work on the company's reputation on the Internet and promotion of the company in social networks, the indicators of the number of attracted leads are not so critical. The designated areas of work are focused on long-term results, and their effectiveness is measured by slightly different indicators.

Brand awareness can be assessed using the user search query statistics service: to assess brand popularity, data is collected on the dynamics of the number of brand queries in search over the past few years (for example, Yandex Wordstat allows you to collect data starting from 2018).

However, marketers consider this method not entirely correct and suggest using a more expensive and not always accessible option - target audience surveys. During such surveys, respondents are asked to demonstrate brand knowledge without a reminder (answer a question, for example: "What chocolate manufacturers do you know?") and with a reminder - a hint (a question with an offer to choose familiar brands from a list of announced names). Information on the dynamics of brand knowledge on the part of the target audience is not enough for marketers responsible for its promotion. It is also important to know how the brand is perceived, what associations it evokes, etc. Answers to these questions can only be obtained through large-scale research and surveys, as well as in-depth interviews with representatives of the target audience. However, Internet marketers have learned to collect such information based on brand mentions in social networks, as well as on Internet sites, analyzing reviews and impressions of customers and the target audience, comments in thematic communities.

Therefore, the marketing team or marketing agency responsible for brand promotion needs information on brand awareness (the degree of recognition of the company and its product among the target audience). An additional parameter for assessing the situation is the percentage of brand traffic visiting the company's landing pages. The ideal set of data will complement the impression of the brand among the target audience.