An example
ZapposGood service, going the extra mile for a customer, makes it possible to distinguish yourself in this. A good example of this is Zappos. Everyone has the idea that you can call Zappos for more than just service regarding your order or shoes. You could even order a pizza via Zappos because they are customer-oriented. This contributes to a strong brand experience, because people talk about this online. This experience has spread quickly through social media, among other things, which means that Zappos evokes positive feelings among consumers and the quality and reliability are already high. While the brand has not yet done 'anything' for you.
The question is, as it were, to what extent do I want to have a connection with your brand as a ukraine mobile phone number list person? Consumers who have a high level of involvement with your brand will also act as ambassadors. In short, do consumers want to enter into a (sustainable) relationship with your brand? If this is the case, then you are talking about brand loyalty. This is expressed, for example, in repeat purchases or reduced susceptibility to information from competing brands.
A good example are the beer brands of the Netherlands. For example, a part of the consumers will have a strong preference for a beer brand. Someone who is a big supporter of Grolsch, for example, will not be easily influenced by communication expressions of a competing brand such as Heineken.