3 reasons why you should really switch to a responsive website now

[jrineakter]

You come home, plop down on the couch, grab your phone and check your Facebook. One of your friends tells you that he bought tickets for a festival and you click on the link for more information. The website appears on your phone like a postage stamp, you have to zoom in to be able to read the gnome font and use the navigation. In addition, it does not work to buy tickets via your phone. Within a few seconds you give up and leave the website.

I know it's a hot topic, but believe it or not, it still exists and it's a huge missed opportunity for many organizations. It's high time that managers and decision makers really switch to a high performance responsive website . In this article I'll tell you why.

Mobile users
There are 3.3 billion internet users worldwide , of which more than 330 million are mobile-only . This means that this group hardly ever consults a desktop to access websites. These users only see the mobile version of your website and predictions say that mobile-only users will continue to rise, while desktop-only users will decline. A responsive website with optimal performance is therefore indispensable. We have known this within our agency for years – Google announced it 5 years ago . If you consider that this global development in the number of mobile internet users continues to grow, it is high time that managers and decision-makers at clients really start to see the value of this.

Not only the growing number of mobile el salvador telegram number list internet users is the reason for this. The 85 percent increase in sales of mobile devices with access to the internet is also a reason. Just like the number of mobile searches that win over desktop searches and the role of Google in determining the ranking in the search engine, are convincing reasons to opt for an optimal mobile presence. Three reasons in a row:

1. Watch, view and decide via smartphone
Smartphones are becoming more important every day for consumers to make purchasing decisions. The orientation phase starts on a smartphone or tablet and then moves on to purchase. Figures show that more than 60 percent of mobile consumers make a purchase faster . Online and offline. A third of the conversion takes place directly via mobile devices and two thirds offline or via desktop. The actual conversion is therefore difficult to measure. This does mean that you have to make a good impression on your website visitors during the orientation phase. Especially entrepreneurs who deal with quick and recurring purchases miss opportunities here.

Search---Restaurant-RotterdamGoogle Places
For example, think about looking for a nice restaurant for tonight. For example, you give Google, via your mobile, 'Restaurant Rotterdam' as a search query and a number of restaurants with good reviews via Google Places appear on your screen. Before you make a reservation, you would like to see if the restaurant looks nice, get an impression of the menu and know what it will cost. So you click through to the website of the first result. Unfortunately... the website is not mobile-friendly, so you quickly move on to the second result. Hmmm... this website is also not easy to read. Fortunately, the third result has a better presentation and you consider making a reservation here. In the orientation phase, mobile wins over desktop.