They might download a white paper

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People walk by, and admire your display through the window (those are your leads!), but only a certain number come inside and buy something (those are your converted leads - the customers who make your business thrive!). In B2B sales, it's pretty similar. You attract potential customers (leads) who show interest in your product or service. But converting those leads into paying customers is where the real magic happens. So, how does lead conversion work in B2B sales? Think of it like a customer journey with three key stages: Awareness This is where potential customers first discover your brand.


Maybe they saw an ad online, attended an industry event, or heard a colleague taiwan phone number lead rave about your product. At this stage, they're just window shopping, getting a general sense of what you offer. Understanding Lead Conversion in B2B Sales Consideration Now things get interesting! These potential customers are showing deeper interest., watch a product demo, or request a quote. They're seriously considering your solution and comparing it to others.


This is like them stepping inside your bakery and browsing the different cupcake flavors. Decision This is the moment of truth! The potential customer has weighed their options and is ready to make a purchase. They might sign a contract, place an order, or become a paying subscriber. Congratulations! They've just become a loyal customer, ready to enjoy the deliciousness of your B2B solution (and hopefully tell all their colleagues about it!).